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Last updated: 19-4-2024

The challenges of standard Magento 2 development and its impact on profitability

Magento 2, the popular eCommerce platform, is known for its robust features and flexibility. However, it’s also infamous for its complexity and the difficulties that arise in standard development processes. Many businesses find that while Magento 2 offers powerful capabilities, achieving profitability with this platform can be a challenge due to several key factors.

1. Complexity and steep learning curve

Magento 2 is not a plug-and-play eCommerce solution. It requires a deep understanding of its architecture and programming concepts. This complexity results in a steep learning curve for developers, which can lead to increased development time and higher labor costs. For businesses, particularly small to medium-sized enterprises, these factors can significantly erode margins.

2. High development and maintenance costs

The complexity of Magento 2 often necessitates hiring specialized developers who command higher salaries. Additionally, the platform’s requirement for frequent updates and security patches adds to ongoing maintenance costs. These expenses can be prohibitively high for businesses trying to maintain a lean operational budget.

3. Performance issues

Magento 2’s performance can be less than optimal out of the box, particularly on smaller-scale server setups or shared hosting environments. Performance optimization requires significant tweaks and sometimes substantial investment in higher-end hosting solutions. Slow site performance not only affects user experience but can also hurt search engine rankings, directly impacting sales and profitability.

4. Time-consuming customizations

While Magento 2 is highly customizable, making it an excellent choice for tailoring unique shopping experiences, this customization is often time-consuming. Each extension or custom feature must be carefully integrated and tested to avoid conflicts with existing functionalities. This prolongation in development phases can delay market entry, affecting the business’s ability to generate revenue quickly.

5. Scaling challenges

For businesses experiencing growth, scaling Magento 2 can present another layer of difficulty. Scaling requires additional server resources and potentially more sophisticated caching strategies. Without proper scaling, businesses may experience downtime during high traffic periods, leading to lost sales and negatively impacting customer satisfaction.