Use Magento CMS to Build An Effective Ecommerce Store
MaartenA Content Management System (CMS) is a web application that allows users to easily update the content of their web pages. As opposed to building an HTML page from scratch, many other options are available for you, including rich text editors and other tools. Moreover, you can include multimedia content in the form of images, videos, audios and even flash animations. But whether it’s about adding articles or images, your website needs to be protected against modification by other people than authorized ones. This is where authentication comes into play; system adminstrator(s) should control which individual has access rights to modify the content he wants. It might not be feasible to protect every single word on your website, but the CMS should give you one or more roles, which you can assign selectively to different users.
This list is not intended to restrict your imagination; it simply shows some of the possibilities that lie within a website powered by Magento’s content management system (CMS). It doesn’t matter if your online store is small and new or already well-established; using Magento’s built-in CMS will prove helpful in getting closer to your customers . Stringing up an ecommerce website might seem like playing with fire for some people, especially when they are aware of the potential risk of making mistakes while designing their online shop. But if you’ve had past experiences with other platforms before this time – good or bad – it’s time to put your fears aside and give Magento a spin.
You can use Magento’s built-in CMS to manage technological aspects of the website such as layout, product information or categories. Moreover, you can schedule automatic emails to be sent (for example: after someone successfully registers on your website). But one of the most important features integrated within Magento is its ability to generate search engine friendly URLs which work like a charm even if you’ve installed SSL certificates.
The Magento CMS is a feature-rich platform, but it can be difficult to navigate in the beginning. If you’ve never used a Content Management System before in your life or if this is going to be your first experience with Magento’s CMS, prepare yourself for a little bit of effort when it comes to finding the desired location where you can add information. In general, things work similarly as they do in every other CMS available on the market today.
As soon as you’re logged into your store’s backend, go ahead and click either On Site or Off Site depending on whether you want to manage the website from inside or outside Magento. The list of parameters under both tabs will give you access to features such as creating a new product, deleting an existing one and reviewing the order history. To make your life easier, you can use Magento’s built-in search tool to find the desired location within the backend as fast as possible.
Perhaps you’re more interested in using Magento’s CMS for adding articles or images? Go ahead and click on Content > Article Manager to start writing articles (you can also use this area to manage product descriptions). The list of parameters under this tab will allow you to create a new article or to delete or move an existing one. If you want to target specific clients based on their geolocation, why not publish blog posts which give them advice regarding purchases they can make locally?
When you’re done adding articles and press the Save and Continue button, you’ll be redirected to a list which includes all of your created blog posts.
Managing images is even easier than managing written content; simply click on Content > Media Manager in order to add or remove pictures from your website’s photo album. Keep in mind that Magento supports JPG, PNG, GIF and BMP file formats.
In theory, there’s no limit to what you can do using Magento CMS. But the best part is that you won’t need to learn how to program in order to make your website more dynamic. Keep exploring!