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How to use page builder in Magento 2

It’s understandable why Magento is so well-liked given its extensive core functionality and possibly the largest ecosystem for integrations and extensions; however, one of the platform’s greatest historical weaknesses has been content management, particularly for brands and higher-end retailers focused on content.

Keeping the competitiveness and obvious problems in mind and sight, Magento had to upgrade; and that it did. In Magento 2, they introduced the page builder feature which marks a significant advance above all previous content management features offered by the platform. 

The need to spend hours attempting to put together simple landing pages or a product page that includes a video and a size chart, for example, is gone thanks to Page Builder, despite the fact that it is still relatively new. With the advent of Page Builder, Magento has at least resolved a significant problem that had long been a source of frustration for developers, marketing teams, and retailers so it is beneficial if e-store owners learn how to use page builder in Magento 2.

A drag-and-drop content management system has been incorporated into the core of Magento Commerce, known as the Page Builder. The focus of this article is to understand how to use Page Builder in Magento 2. Let’s begin!


Learning to use Page Builder in Magento 2 is very simple. You can see a button labeled “Content” if you are modifying a product, page, or category. A menu slides out to provide all of the capabilities associated with that content when you click CONTENT. 

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Before using Page Builder to begin modifying content on a new page, you must first save the page.

To use page builder in Magento 2, you can choose to keep the field labeled “Content Heading” empty and add headers where you need them using the Page Builder Header content type because it will (by default) show on the page as an H1 header before any other content.

Learning how to use Page Builder in Magento 2 poses a huge benefit for non-technical users, because adding rows and columns and resizing them in Page Builder is really easy. You can create whatever kind of page you want because the admin interface uses a 12-column grid. To move columns onto a row, just drag and drop a row onto the main canvas. The columns can then be resized by dragging the sides, with the other column expanding to fit the row as you do so.

While columns offer a structure for managing material, a variety of native content kinds are already available by default and are categorized into three groups: 

  • Elements
  • Media
  • Pre-existing content

Text, headings, buttons, divider lines, and HTML code snippets are a few examples of the typical “elements” that are readily available. Placeholders for photos, video, banners, sliders, and maps are included in the media area. The user can also add dynamic blocks, static content blocks, and products from the catalog using the ADD CONTENT option.

To effectively use the page builder in Magento 2, drag & drop any of these components into the desired place, then click on the element’s settings icon to activate it. This will open the options for formatting and layout modifications, as well as actions like adding media or content, etc. There is a unique set of fields and permitted options for each content type element.

The orange SAVE button is located in the upper right corner and needs to be clicked once you have completed creating the content in Page Builder. After then, a preview of the page will allow users to see exactly how it will look as part of the store. By learning to use page builder in Magento 2, users can plan content updates (which must be maintained as a scheduled update) in addition to this, and page builders can be used in conjunction with Commerce features like customer segmentation and content staging and preview.


Product suggestions are integrated with Page Builder, allowing you to create rule-based groups of products inside a page or content area. The decision of which products to display is greatly facilitated by the rule-based logic, and there are several possibilities for how to arrange the products as well.

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Users of Page Builder, as was previously noted, can also plan content modifications for later times (combined with the commerce content scheduling functionality). In order to change the photos on the landing page, you can also add a scheduled update that will only go live on the appointed day. The end user will greatly benefit from this excellent feature, which enables staff to manage material in a proactive manner rather than scrambling to keep up with demands from the marketing and product teams.

By now, you must have realized how to use Page Builder in Magento 2. By simply selecting the SCHEDULE NEW UPDATE option in the top right of the page, edit screen to set up an update schedule. This will show an overlay with the common fields and a few additional choices. These additional options give the user the ability to give the update a name, add a description to note the reason it was applied, and give the update a start date and, if desired, an end date.

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Once these fields are filled out, the rest of the page resembles the standard page edit screen and the Page Builder functions exactly as previously mentioned. The top of the page edit screen will then display any applied scheduled updates, making them immediately accessible to anyone editing the page.


Making it more easier to use page builder in Magento 2, users now have the option of using the new Page Builder editor or the outdated WYSIWYG editor, which uses TinyMCE, when creating or modifying goods or categories.

A full-screen editing area with the same Page Builder menu on the left is displayed if the user chooses to switch to Page Builder. From there, a user has the same options and control over how the area’s contents are managed.

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Knowing how to use Page Builder in Magento 2, is helpful for these page types even though they may not be used as frequently as landing pages since they make it much simpler to manage rich media, especially on product pages. If page builder is utilized in that region of the page, a user might add a banner or a detailed content area if they so desire.

This article aimed to act as a guide on how to use page builder in Magento 2. To learn more about the new and existing features in Magento 2, please click here

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